August 28, 2018

No matter the content of your webpage, creating hierarchy is extremely important. Hierarchy is used to guide visitors and help them to differentiate between page elements. It is created by using contrast, repetition, alignment, and proximity. When used correctly, these principles work together to create a well organized and functional piece of work that benefits not only the creator but also the visitor.

Contrast 

Contrast is a way to draw the visitor’s eye to a particular area on a page. To creat...

August 15, 2018

Whether you have an established business or are just starting out, Instagram is a great way to be sure your product reaches a large audience. However, one common misconception is that as long as you load the post with hashtags and apply an eye-catching filter customers will click on it. Unfortunately, that’s not the case. When it comes to social media looks matter. You want to be sure your product is displayed in a way that is visually appealing and makes customers want to buy it. Check out our...

August 15, 2018

Fonts are an essential part of every piece of media and choosing the right font is a bigger decision than you may think. Just like people, fonts have personalities. While Times New Roman may work perfectly for a newspaper or more serious piece of media, it will appear out of place on a poster advertising a comedy show. When it comes to an e-commerce or informative website, you want to be sure your font choice matches the product you’re selling or the information you’re presenting. When used corr...

August 15, 2018

When it comes to creating a great e-commerce site, product descriptions are one of the most important aspects. In the world e-commerce, the product description functions as the salesperson. It should tell the potential customer everything they need to know about the product and touch on its unique features. Too much information can be overwhelming and too little information can leave a customer confused. It’s important to find the happy medium between the two to be sure it’s clear to the custome...

August 7, 2018

Shopify has quickly established itself as the leading platform for e-commerce websites. With their mobile friendly themes, store management, and social media integration features, they make it easy to establish your company’s online presence. However,

If e-commerce is not your goal, you can still take advantage of Shopify’s easy to use templates and 24/7 customer support.

Personal Website

With the rise of social media, personal websites are gaining major popularity. Gone are the days of hard copy r...

July 25, 2018

 The world of tomorrow is finally here! Our customers can shop at their convenience. The rise of online businesses in the late 90’s and early 2000’s many stores started to make credit card transactions online. Customers were ecstatic with a new platform they wouldn’t have to leave their home to order a product. However online businesses were vulnerable to cyber criminals that started to exploit customer information and profit from breached accounts.

Due to the increase of credit card schemes...

May 11, 2018

It's three in the afternoon on a Friday and you've recently read a rather harsh online review by a consumer who didn't particularly like your new vinaigrette dressing, or the "dismissive" attitude of a server working a double, or the style of the shirts your business is selling because they felt the graphics were offensive, what do you do?

Social media platforms have quickly become the main outlets of expression for customers to share their experiences, thoughts, and reviews about...

February 6, 2018

Valentine's Day is fast approaching and if you're looking for a DIY project to spice things up with the one you love then chocolate covered strawberries are the way to go! A natural aphrodisiac, chocolate covered anything is always a good choice, but when paired with the sweet yet tart flavor of strawberries, it's a home run for sure! Want to take this idea to a new level? Try soaking the berries in champagne before you enrobe them in your favorite melted chocolate. The combination will absolute...

January 25, 2018

Selling on Facebook is an effective way to put your product(s) in front of a mass market with a budget friendly investment while increasing brand awareness.

January 10, 2018

French photographer Gilles Peress once said, “I don’t trust words. I trust pictures.” 

You probably already know that imagery can dramatically influence and impact a consumer's buying decisions, especially in the food and beverage industry. Even the best tasting dishes can seem less than appetizing if they are presented to customers using sub-par images that look dull, washed out, and lacking that "WOW" factor. The main objective of food service photography is to entice the customers with vivid,...

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Phone: 856-221-2164