Food Service Photography

French photographer Gilles Peress once said, “I don’t trust words. I trust pictures.”

You probably already know that imagery can dramatically influence and impact a consumer's buying decisions, especially in the food and beverage industry. Even the best tasting dishes can seem less than appetizing if they are presented to customers using sub-par images that look dull, washed out, and lacking that "WOW" factor. The main objective of food service photography is to entice the customers with vivid, professional images that highlight the quality, freshness, and overall presentation of the dishes. We want them to order dessert, not ask for the check, right?

One of the keys to sustained success in the restaurant business is keeping the overall dining experience fresh and inviting. Customers are always looking for new choices, so it’s important to keep the menu balanced with a mix of traditional favorites and new offerings. The menu items aren't the only things that can grow stale with time however. It’s also important to refresh your advertising, social media, menu style and supporting collateral materials with new and enticing imagery. Which is why professional food service photography is so essential.

As a restaurant or bar owner you rely on word of mouth and positive feedback to drive sales. So, it's critical that you create a great first impression by setting the stage with professional photographs that will captivate the customer and have them salivating.

At C2 Development Group we approach food service photography with a simple concept: Let the food be the hero!

Let's face it, we all love food and we love to eat out, but you know that if it doesn't look good on the menu or advertising, no one will want to try it. So, don't settle for DIY solutions, when professional food service photography is easy, affordable, and can make a dramatic difference for your business.

We have the equipment and experience to ensure your dishes are presented with style and of course look delicious!

Reach out and let us know how we can help your business achieve success through compelling food service photography.

Don't forget to also ask about social media promotions as well.

We offer onsite services in New Jersey, Delaware and PA.

What's included:

  • Web/ Print Ready Imagery

  • Group Arrangements Up to 5 items

  • Black/ Pure White Background (RGB Balanced w Shadows If Desired)

  • Optional Background Transparency

  • High Res: 3000 x 3000 pixel (before cropping at 300 dpi)

  • Post Production Photo Editing (Dust, Scratches, Minor Defects)

  • Digital File Delivery w/ Online 90 Day Access - USB Backup Also Available (+$10 Fee)

  • Royalty Free (Unlimited Use License)

Additional Services Available:

  • Hand Modeling

  • Live Action Modeling - Hourly Model Rates May Apply​

  • On Site Photography

  • Props & Decorations

  • Product Enhancements (Steam Effect, Glazed, etc.)

  • Fast Turnaround (1-2 Weeks From Day of Session & Payment) - Please contact us to confirm current lead times.​

Josh Cassell is a project manager and account executive with C2 Development Group. EMail: // Facebook: