Whether you have an established business or are just starting out, Instagram is a great way to be sure your product reaches a large audience. However, one common misconception is that as long as you load the post with hashtags and apply an eye-catching filter customers will click on it. Unfortunately, that’s not the case. When it comes to social media looks matter. You want to be sure your product is displayed in a way that is visually appealing and makes customers want to buy it. Check out our tips for DIY Instagram product photography.
Pick a clean, uncluttered background. For product only shots you want to be sure the product is the focus of the image. Put the product against a lightly colored wall so it stands out. Alternatively, you can also lay the product down on a white bed sheet or piece of poster board and photograph it from above.
Shoot images in landscape mode. In Instagram’s early days, users were limited when it came to the shape and size of their photo. Now, users have the option to post images taken in both portrait and landscape mode. What’s important to remember is that images can always be cropped or shrank down to the ideal size. However, when you try to make an image larger than it was originally it can easily become distorted. Because of this it’s best to start in landscape mode which allows for wider shots. Then you can and work your way down to get the image to your preferred size.
Take the image from different angles. When a potential customer first views a product they’ll want to view it from every angle to be sure it is what they’re looking for. Not only will this allow customers to view the product from all sides but it will also help you determine the angle that your product photographs best.
Make sure your image is free of shadows. Shadows can make images appear unprofessional. To reduce shadows make sure you’re taking the pictures against the light instead of toward it. It may take some time and repositioning but in the end it will make for an all-around better image.
Find the right lighting. Lighting can make or break an image. If you use a light that’s too warm it can add an orangey tint to the image but if it’s too cool it can wash it out. It’s important to find balance between the two. If you have the budget studio lighting is the best option. However, you can also take advantage of natural light. To do this place your product and shooting background by a large widow. You can also use household objects like mirrors and cardboard to reflect the light and adjust it.
Don’t use filters that might distort the color. When posting the picture on Instagram you may be tempted to apply a filter. This is best avoided because it can change the color of the product and mislead customers. Instead keep the in-app editing to a minimum.
Keep it consistent. This is especially important if you’re going to be posting a lot of product images on your Instagram page. By using the same background, lighting, and positioning for each product you create a visually appealing page that will draw customers in.
If you’re still not confident in your photographing abilities let us help! At C2 Development Group we specialize in product photography. From planning and photographing to post production and delivery we’re here to help you every step of the way! For more information visit our website www.c2devgroup.com. If you’re ready to take your business to the next level send us an email at firstname.lastname@example.org or give us a call at 856-221-2164 . We’d love to talk about your business!
Maggie Montalto Social Media & Marketing
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